Solving complex research challenges in healthcare with experience

22 years of healthcare
industry experience

20 average years of experience
across our healthcare experts

700+ healthcare

25,000 healthcare
professional interviews

The Directions healthcare team leverages breadth and depth of industry experience and market research expertise to ensure you’re asking the right questions among the right people.

Senior Consultants


What we do

Our work covers an impressive range of categories.

Surgeons in operating room

Surgical Devices

The depth and breadth of our surgical experience is unmatched. We have conducted hundreds of studies for new and existing medical devices to help surgical clients meet their business objectives. Our client team has 20+ years of client and supplier side surgical experience.

Pharmacist with boxes of medicine


Our pharmaceutical expertise spans many therapeutic areas and disease states. Our client team has 20+ years of assessing the potential of new treatments in development, pre-launch preparation and post-launch assessment and tracking.

Eye exam

Vision Care

We have extensive vision care knowledge, including expertise in contact lens, pharmaceutical and surgical devices. We have 15 years of client and supplier side experience helping eye care clients drive share growth and market expansion.

Man in pharmacy looking at boxes


Our OTC expertise encompasses the breadth of customers and channels, informing professional demand creation and direct to patient strategies. We are well-equipped to tackle traditional packaged good research questions as well as physician-focused initiatives.

Dental exam

Dental Care

We have deep understanding of the dental care market, including both consumers and dental professionals. Our team has over 10 years of experience helping dental clients understand market trends, customer needs and brand performance.

Insurance card

Managed Care/Insurance

We have been working with clients in the insurance/managed care space for more than 20 years, tackling a variety of strategic and tactical research issues among insurers, providers, and consumers.

Hospital room


Understanding the implications of diagnostic testing and the impact it has on the patients, nurses, pharmacists, physicians, hospitals and hospital labs is key to our success in this category. Our team has conducted a significant amount of research in the past 10 years on diagnostic equipment such as blood glucose meters, IV solutions, blood assay testing to name a few.

Who we talk to

Reaching the right conclusion begins with reaching the right respondents. We have experience with a wide breadth of health care audiences and know how to engage each of them to deliver insights.

Dental patient
  • Surgeons
  • PCPs
  • Specialists
  • Nurses
  • Administrators
  • Nutritionists
  • Patients
  • Optometrists
  • Ophthalmologists
  • Dentists
  • Dental Hygienists
  • Therapists
  • Office Staff
  • Health Benefit Specialists
  • Employers
  • Brokers

Where we go

Healthcare research is complex and nothing is more complex than global health care research. A significant portion of our healthcare research is international and represents nearly every corner of the globe.

  • North America
  • South America
  • Europe
  • Asia
  • Africa
  • Australia

Contact Us

We would love to hear from you no matter what the business or healthcare challenge.


401 E. Court Street
Cincinnati, OH 45202-1379


100 S. Wacker Drive #325
Chicago, IL 60606


2911 Turtle Creek Boulevard #300
Dallas, TX 75219


6520 Airport Center Drive #200
Greensboro, NC 27409